Saturday, March 18th, 2023

Take the #CheekyChallenge and take a pic of your butt for a good cause


Here’s an idea we thought we would never suggest: how do you want to expose your butt for a good cause?

This idea started when ‘David’ posted his first butt pic on social media, the post received far more attention than any other post on his feed. This led him down a train of thought. David’s dad had recently needed to have colorectal polyps removed to prevent him from developing colon cancer. Was it possible to harness the power of social media so that our glutes could be used for good and raise awareness of colorectal cancer?

For the next six months, David snapped butt pics each time he was in a secluded location. In July 2021, the non-profit organization Cheeky Charity began and the #MarchYourButt campaign was soon to follow.

Now the charity is once again inviting us all to join the #CheekyChallenge “snapping some cheeky photos.” To join the challenge, utilize the Cheeky Charity’s Challenge Tool to post your bum to social media. The picture can be clothed, semi-exposed, or bare. Add the “peach heart” logo provided, and choose from some sample captions, if you’d like. Either way, be sure to hashtag #CheekyChallenge to share your photo and spread awareness!

March is Colorectal Cancer Awareness Month, so now is as good a time as ever to bring some awareness to rectal health. It is still a major issue for us all as the American Cancer Society expects over 150,000 new cases of colorectal cancer (CRC), with a predicted 52,000 deaths from it.


The campaign this year is in partnership with Doctor Carlton, who spends his days doing colonoscopies to detect and prevent cancer. He recommends getting screened starting at age 45, or earlier if you have a first-degree relative with colorectal cancer or have an underlying condition. The Cheeky Charity also estimates that by 2030, the incidence of early-age onset (EAO) CRC — those diagnosed under 50 — will increase more than 140%, which could result in more than 27,000 people under age 50 being diagnosed with colorectal cancer.

Outside of regular screening, symptoms like rectal bleeding, increased constipation, weight loss or unexplained abdominal pain should also encourage earlier testing.


Posted by queerguru  at  20:58

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