Take the #CheekyChallenge and take a pic of your butt for a good cause

Here’s an idea we thought we would never suggest: how do you want to expose your butt for a good cause?

This idea started when ‘David’ posted his first butt pic on social media, the post received far more attention than any other post on his feed. This led him down a train of thought. David’s dad had recently needed to have colorectal polyps removed to prevent him from developing colon cancer. Was it possible to harness the power of social media so that our glutes could be used for good and raise awareness of colorectal cancer?

For the next six months, David snapped butt pics each time he was in a secluded location. In July 2021, the non-profit organization Cheeky Charity began and the #MarchYourButt campaign was soon to follow.

Now the charity is once again inviting us all to join the #CheekyChallenge “snapping some cheeky photos.” To join the challenge, utilize the Cheeky Charity’s Challenge Tool to post your bum to social media. The picture can be clothed, semi-exposed, or bare. Add the “peach heart” logo provided, and choose from some sample captions, if you’d like. Either way, be sure to hashtag #CheekyChallenge to share your photo and spread awareness!