BUTT, the pocket-size magazine by, for, and about homosexuals Gert Jonkers and Jop van Bennekom started in 2001 is BACK. BUTT also launched a website the same year the infamous pink periodical hit newsstands. In 2010, it was redesigned from the ground up to include a blog, an archive for the printed edition, a series of Fag Map city guides, and a unique social networking component, CLUB BUTT. In 2011 the magazine ceased publication,
In the past BUTT has been praised for its unabashed sexual and non-sexual portrayals of men, which emphasize equal opportunity in depictions of all people in print. The magazine has been lauded for its unique, candid approach to interviews, which may be done by anyone.
Its re-launch is all due to Bottega Veneta the luxury fashion brand that will be the only advertiser in this new issue
“As a brand, sometimes you want to support something that you simply have a belief in and a fondness for — Butt Magazine is one of those things,” said a Bottega Veneta spokesperson. “It has a meaning for many who work for Bottega Veneta, who grew up with the magazine and loved its cheeky view of the world. For many of us, no matter where we grew up on the globe, it made us feel at home. We hope it can do the same for a new generation.”
the magazine will then be on sale in a Bottega Veneta and Butt K67 kiosk installation by Slovenian industrial designer Saša J. Mächtig at the modern and contemporary art building for a period of three days, with the first visitors receiving a special Butt x Bottega Veneta edition T-shirt. The 100-page magazine will then be available in other select stores worldwide and for order online.
Also, a Butt party will be organized in the French capital on March 4, thrown in collaboration with Paris party crew Mustang, featuring DJ sets by Juan Ramos, DJs Pareja, and Kiddy Smile. Bottega Veneta has also confirmed launch events in London from March 10 to 17 at the Shreeji bookstore and on April 7 in Los Angeles.
Articles included in the issue range from a story on French cinema actor Félix Maritaud to an interview with hairstylist Holli Smith. It includes poetry and diaries, the work of artists Ajamu X and Sunil Gupta and an interview by artist AA Bronson with transgender adult actor Billy Vega, among other articles.
Labels: 2022, Bottega Veneta, BUTT Magazine, Paris Fashion Week, re-launch
