Morgan Spurlock who picked up an Oscar Nomination for his tongue-in-cheek documentary on fast food ‘Supersize Me’, is back on form with his take on the thorny subject of product placement, marketing and advertising in movies. He naturally takes it one step further by getting this whole movie financed entirely by the subject he is examining. A madcap but kind of very shrewd idea which when he explains it, all makes perfect sense. In his steady hands, his very quick wit and more than a dash of his scathing humor he succeeds in not only getting the film made, but it is a superbly entertaining one too.
P.S. Look out for the Owner/CEO of Pom International who eventually decides to take star billing, as there is more than touch of Imelda Marcus about that one
★★★★★★★★
(this Review was originally published in my Sundance 11 Blog and is reprinted here as the movie is now in theaters.)
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