When Lauren Craig went shopping for shoes for an important job interview she couldn’t find a single pair that she liked. She wasn’t being difficult it was just that the dress shoes that she wanted were, according to society, men’s dress shoes. So after desperately searching the Mall for hours to find a pair in her size, she had a eureka moment. Why not make her own! Well, not physically, but convinced that there were other women out there with the same taste and needs, Lauren launched a brand new business to insure that they all would be happily shod from now on.
Hence Tomboy Toes was formed in April 2016 and has already racked up a fierce band of loyal customers of well-dressed women who have fallen in love with her range of oxford derby style shoes in their sizes. It is as some people have pointed out to Lauren already, just like the Kinky Boots Story but in reverse.
The company is part of rapidly growing movement to make non-gender specific clothing (we profiled NY Tailors Bindle & Keep when they were the subject of the HBO documentary Suited) and Tomboy Toes mission is to make sure women, trans men, non binary people and anybody else with smaller feet never again have to settle for shoes that are only kind of what they want.
All the shoes can be purchased online at https://www.tomboytoes.com/collections/shoes-and-accessories and they range in price from $55 – $60.
