Queerguru loves all those companies that have said a big FU to the Orange MAN IN THE WHITE HOUSE and who still actively practice DEI. These are the ones who have continued to produce special merchandise to help us to stylishly celebrate Pride Month. They include:
HOLLISTER :
who has a gender-neutral 13-piece collection includes a cropped football shirt in rainbow colors, pictured above, as well as baseball caps, off the shoulder cami tops, and Powerpuff Girls-themed merch. They will be donating $400,000 to GLSEN this June, regardless of the amount of Pride-themed merchandise sold. GLSEN, works to ensure that queer students can learn and grow in a school environment free from bullying and harassment and since 2017 Hollister has raised over $5.6 million to support the organisation’s work. You can shop the collection here
LEVIS : a special shout out to the vast majority of the company’s shareholders who overwhelmingly shut down an attempt to dismantle the company’s diversity and inclusion efforts. Their 2025 Pride Collection “Meet You In The Park”, highlights the importance of safe spaces for queer people, with designs inspired by classic LGBTQ+ liberation iconography including. a mesh top and graphic tee featuring the inverted pink triangle. On of our favorite pieces is a denim jacket with the phrase “I know you know” on the back, along with a rainbow-themed bandana patchwork design. You can shop Levi’s 2025 Pride collection here.
PS : Levis makes an annual $100,000 donation to Outright International, a global organization working to advance human rights for LGBTQ+ people across the world.
PUMA
have football-inspired pieces are transformed with terrace details, bold graphics, and all the colors of the LGBTQ+ flag. Their Pride 2025 collection includes the snazzy Palermo Pride sneaker and Easy Rider Pride sneaker, the Cool Cat 2.0 Pride slide, multicolored football jerseys, rainbow-decorated shorts, tank tops, adjustable caps and more.You can shop Puma’s 2025 Pride collection here.
Puma collaborates with various LGBTQ+ charities, including the The Trevor Project, and GLAAD.
REISS
has just launched a special Pride 2025 collection with LGBTQ+ diving champion Tom Daley, who is also known for his love of knitting. Reiss say that it is paying homage to Daley’s knitwear obsession, (whereas Queerguru is just obsessed with the man himslf) The unisex capsule collection consists of 15 pieces in “relaxed silhouettes with a focus on knitwear, crochet and sequins . You can shop the collection here.
All proceeds from the collection will be donated to Rainbow Railroad, a charity that helps provide support and safety for LGBTQ+ people around the world.
Calvin Klein always likes to go one more step further than others so their 2025 Pride Limited Edition has a “retro fitness attitude” and features apparel and underwear adorned with rainbow CK logos. Plus they have modeled it all on LGBTQ+ Monsters star Cooper Koch !! He told Esquire Magazine“It means the world. I’m so happy that Calvin Klein is such an ally to the gays.” You can shop the collection here
Calvin Klein supports a range of LGBTQ+ non-profits, including The Trevor Project, the Transgender Legal Defense & Education Fund and the National Pulse Memorial & Museum.
Converse has always been a great ally to our community launched and this is its eleventh annual Proud to Be collection, with the tagline: “For those prouder than ever to be themselves.”
The company stated For our 2025 ‘Proud To Be’ celebration, we’re not looking back, we’re lighting the way forward towards a future of love and joy for everyone.”
You can shop the Converse 2025 Pride collection now on converse.com.
Converse has stated that, through annual grants, they have “pledged and donated nearly $3.4M to local, national, and international organisations since they first launched our annual Pride campaign and collection in 2015.” Their current LGBTQ+ non-profit partners are listed as It Gets Better, IGLYO and Homotopia.
