When Dutch men’s fashion label Suitsupply unveiled its new advertising campaign featuring men embracing and kissing, it faced a social media backlash.  NRC Handelsblad, a Dutch newspaper, reported on Wednesday evening that the company has lost more than 10,000 followers on its Instagram profile after the publication of the adverts.

However, not everyone was offended and many people actually praised the company’s decision to put the spotlight on male couples,

Suitsupply an international men’s tailoring brand, launched their campaign online and in its 91 stores across 22 countries earlier this week. Before launching the campaign, Fokke de Jong, the founder and chief executive of the brand, said: “The attraction between people is an important part of fashion advertising. A campaign featuring the attraction between men was long overdue and particularly relevant for our brand. We do believe there is potential for negative impact, especially in countries where we have a significant presence, that is known for contrasting viewpoints.”

You can follow Suitsupply on Instagram at  https://www.instagram.com/suitsupply/?hl=enand on Twitter at https://twitter.com/suitsupply.