The Brit comedian Joe Lycett has launched a Pride-themed beer in collaboration with the London-based LGBTQ+ beverage company, Queer Brewing. “Rainbow Juice” is a single-hopped Luminosa pale ale (4.5%), with “lots of tropical and peachy-mango-lemonade notes, and a soft, juicy body.”  The drink was launched to support Lycett’s Queen’s Heath Pride project, started by the comedian in 2021 in response to anti-LGBTQ+ protests in King’s Heath Birmingham. The event is run together with Lycett’s local pub, The Juke.

Queer Brewing is the UK’s first queer- and trans-owned brewery, making queer beers and beer queer since 2019. Founded by beer writer, editor, photographer, and ceramicist Lily Waite-Marsden after recognising a significant lack of LGBTQ+ representation in the beer world, she set out to take up space in an industry dominated by cisgender, heterosexual, male voices.

Starting as a collaboration project with UK-based and international breweries, Queer Brewing has now grown into an empowering brand and fully operational brewery in its own right. Producing a wide range of beer styles with evocative branding to provide visibility and representation for LGBTQ+ people, we’ve raised tens of thousands of pounds for LGBTQ+ charities—first from funds raised from collaboration beers, and as of 2024 by donating 10p from every pint and can sold.

Between late 2020 and early 2025, they produced all of their beer via contract production: Lily wrote the recipes and sent them to friends’ breweries to be brewed. In early 2024, they came to realise that the model no longer worked for them, and were faced with a choice: call time on Queer Brewing, or dive in and build their own brewery.