LOUIS VUITTON celebrates its 130th Anniversary with a free ‘Hotel’ Pop-Up In SoHo : a luxury immersive experience

To mark their 130th Anniversary, LOUIS VUITTON are giving New York fashionistas a real treat as they have just opened a free ‘Hotel’ Pop-Up In SoHo For A Limited Time Only. It has a Champagne Room, themed gym, immersive walk-through Experiences, and even a Spa for your Bags.  This chic escape from reality  honors the rich history of Louis Vuitton’s iconic silhouettes with a series of themed rooms inspired by each design

  • Keepall Lobby: Showcases the foldable travel bag first introduced in 1930, celebrating Louis Vuitton’s heritage in luxury travel
  • Neverfull Gym: Highlights the lightweight tote that debuted in 2007; guests can pose in front of a mirrored weight rack
  • Speedy Room 1930: Focuses on the classic Speedy bag, one of LV’s most recognizable silhouettes
  • Noé Champagne Bar: A moody, subterranean space honoring the bag designed in 1932 to carry five bottles of champagne
  • Alma Terrace : Celebrates the 1992 Art Deco-inspired Alma bag; guests can control a projected Parisian scene, changing day to night and weather effects 

This one-of-a-kind pop-up is happening at 104 Prince Street in SoHo, transforming it into an immersive luxury experience that’s a can’t miss, especially for anyone with one of the celebrated silhouettes in their collection. Open through April 2026, it’s a rare chance for New Yorkers and visitors to step inside the world of Louis Vuitton

 


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