It seems like the harsh of realities of filing for bankruptcy made Davids Bridal Company endorse same-sex weddings for the first time.  In this new advertisement issued as they currently undergoing restructuring in order to stay afloat, they include two lesbian brides for the first time.

As the traditional wedding business falters Davids are realising finally that same sex marriage is still on the increase  …… and after all it makes economic sense to them, as that can often mean the purchase of two wedding dresses!