When it comes to advertising trends, what a difference a decade (or two) can make when it comes to marketing men’s underwear.  The fear of potentially alienating heteros has gone away as brands turn blatantly sexy and show how hot men look in the skimpiest of pants.  Nothing is left to the imagination  except planting the idea that we too would/could look as irresistible (or even arrestable) as these hunks once we wear ‘Pumps’

GREGG HOMME a Canadian brand of audacious and cutting-edge underwear is no stranger to making very direct approaches to entice queer men to get more daring and sexy.  In this latest ad just released a few days ago, their drop-dead hunky model is trying to decide which skimpy pair of pants he should wear.  If you watch to the very end you will discover that his final choice pays off in this potentially happy ever-after story.

They both are such refreshing changes from the recent past where major brands such as Armani and Versace who try to make their underwear ads titillating but WITHOUT putting off ‘straight men’.  God Forbid