To launch their new new collaboration with leading Brit fashion designer Erdem, H&M has today unveiled “The Secret Life of Flowers” a short cinematic film created by the Oscar nominated director Baz Luhrmann .
It is set in a mysterious country mansion where it is “always spring”, and where the house is like its own private world that is always filled with flowers, influenced by ERDEM’s celebrated floral prints, which feature strongly in the collection.
Starring upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall as three young friends who come to stay and “a magnetic love triangle begins.”
ERDEM x H&M will be available in selected stores and at www.hm.com on 2 November.