Rainbow Washing

  • The real downside of Pride Month  : Rainbow Washing

    The real downside of Pride Month : Rainbow Washing

        Pride Month 2023 is here and big brands are switching gear to monetize the rainbow. In the last decade alone it’s clear to see companies have caught onto the fact that LGBTQI+ folks, well… actually buy things. In fact, we buy quite a lot of things. Enough things, that companies have realized that…