Transmasc fashion brand Both& have based their new campaign on Calvin Klein’s iconic 90’s underwear campaign that rocketed Mark Wahlberg to fame.   Now they have reimagined in to celebrate International Transgender Day of Visibility.

For their campaign, Both& had sexy shirtless transmasc models Tai Hattingh, Arthur Macnair and Ethan Denadai pose in jeans with the waistband of their underwear exposed in a similar vein to the original images.  The stunning results are now featured in a series of posters that will appear on billboards in New York, London and Paris, and in print ads around the world.

https://www.bothandapparel.com/