Transmasc fashion brand Both& have based their new campaign on Calvin Klein’s iconic 90’s underwear campaign that rocketed Mark Wahlberg to fame. Now they have reimagined in to celebrate International Transgender Day of Visibility.
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For their campaign, Both& had sexy shirtless transmasc models Tai Hattingh, Arthur Macnair and Ethan Denadai pose in jeans with the waistband of their underwear exposed in a similar vein to the original images. The stunning results are now featured in a series of posters that will appear on billboards in New York, London and Paris, and in print ads around the world.
https://www.bothandapparel.com/
Labels: 2023, BOTH&, Calvin Klein, clothing line, trans masc
