The Warwick Rowers Calendar started in 2009. with sportsmen from one rowing team at one university in the UK stripped naked to challenge homophobia in male sport.  

Ten years later, in 2019, they became the Worldwide Roar so that men from any sport and anywhere in the world could join our campaign for healthier masculinity.  After a year of intensive strategic development with the support of allies across many sectors including sport, academia, culture and politics, they were ready to begin the next stage of our journey as Barefoot Man.  

Barefoot Man is a name that reflects another step change in our goals. The concept of the carbon footprint has been a popular way to understand our personal responsibility towards the planet for over twenty years.   

Barefoot Man promotes the concept of the social footprint as an equally personal obligation that can help all of us, and particularly in our case men, to look at our impact on society and to consider the legacy that we want to create. 

 

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