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Months after its stormy Spring/Summer 2022 show, Alexander McQueen has released a powerful short film celebrating the collection – and the London skyline that inspired it. McQueen creative director Sarah Burton had been inspired by storm chasers – a niche community of people who seek out severe weather, just for the thrill of it. She said at the time “Storm chasing is not only about the beauty of the views but also a sense of mystery and excitement – about embracing the fact that we can’t ever be sure of what might happen next.“
Directed by Sophie Muller, Storm Chasing picks up where the collection left off, with the S/S22 McQueen looks billowing in the wind amidst seagull cries and claps of thunder. Shot against the London skyline, the film is almost patriotic in its embrace of British culture; St Paul’s Cathedral, the Shard, and the jagged outline of the Barbican towers can all be made out in the background, while the use of Massive Attack’s track Safe from Harm evokes a bygone era of pioneering British 1990s trip-hop. “I look out over London from our studio where the views are incredible and represent our home throughout history: from St Paul’s Cathedral to the London Eye,” says Burton. “The sky against which those familiar monuments appear may be calm and restorative at times and menacing at others.”
Labels: 2022, Alexander McQueen, fashion, Sarah Burton, Sophie Muller, storm chasers
